Turn your idea into a clearer business model for investor conversations and pitch preparation
Startup Kit helps you structure your venture so that core assumptions, identifiable risks, open questions, and next logical steps become more visible—as a foundation for fundraising conversations, pitch situations, and focused decisions.
What is the Startup Kit?
A structured business model kit for founders who want to better prepare investor conversations, pitch preparation, and next validation steps.
Startup Kit helps founders clearly structure and comprehensibly position their venture. It makes visible which problem is to be solved, for whom it is relevant, which assumptions support the case, where risks lie, and which next clarification and validation steps make sense before conversations.
Short answer: Startup Kit is designed for founders who want to clearly structure and communicate their venture before investor conversations, pitches, or important decisions.
Before investor conversations
Many ventures are not too weak—they are simply not yet clearly enough explainable
Especially before investor conversations, it often becomes apparent that the logic of a venture appears plausible in one’s own argumentation, but cannot yet be clearly enough formulated and justified under questioning.
- What specific problem does your venture aim to solve?
- For which customers, users, or organizations is this problem truly relevant?
- Why is your solution compelling for this?
- Which assumptions still support your case today?
- What is already plausible—and what needs to be better clarified or substantiated before conversations?
Many founders have a compelling idea, initial feedback, and a good sense of their venture’s potential. In conversations with investors or other critical counterparts, however, it often becomes apparent that important parts of the venture are not yet clearly enough explainable. In such moments, what often becomes visible is not a lack of potential, but a lack of clarity. Startup Kit helps transform thoughts, hypotheses, and materials into a more structured foundation for investor conversations, pitch preparation, and next decisions.
What Startup Kit delivers
How Startup Kit supports founders in investor conversations and pitch preparation
Not through better phrasing, but through a structured positioning of target problem, target group, solution logic, assumptions, risks, and open clarification needs.
Startup Kit helps you prepare your venture so that it becomes not just a compelling pitch, but a comprehensively understandable business model.
The result shows
- which parts of your venture can already be clearly and comprehensibly described
- which statements still rest on assumptions
- which risks, weaknesses, or contradictions become visible
- which questions investors or other counterparts will likely ask
- which clarification and validation steps would now contribute most to better positioning your case
Clarity on the target problem
Startup Kit helps you prepare your venture so that it becomes not just a compelling pitch, but a comprehensively understandable business model.
Visible assumptions
Transparent presentation of unsubstantiated hypotheses
Identifiable risks
Early identification of potential vulnerabilities
Better preparation for questions
Anticipation of critical investor questions
Clearer next steps
Focused action recommendations for validation
This creates not artificial certainty, but greater clarity about the actual status of your venture.
What you receive
A structured business model kit for your specific venture
No general startup theory and no generic AI text, but a focused preparation of your venture for conversations, clarification, and next validation steps.
Short answer: You receive a structured positioning of your venture with focus on problem, target group, solution logic, assumptions, risks, alternatives, and next clarification and validation steps.
Depending on the maturity level of your venture, the emphasis may be more on structuring, sharpening the argumentation, or preparing specific investor conversations.
Example
What a Startup Kit report can look like
Insight into typical report excerpts—as an example of how a Startup Kit can be structured, formulated, and constructed.
The starting point
What is the Idea Canvas?
The Idea Canvas is the structured foundation for your Startup Kit. It helps us capture your venture in such a way that not a general assessment, but a case-specific and comprehensible positioning can emerge.
Short answer: The Idea Canvas is the structured starting document for the Startup Kit. It helps capture problem, target group, solution idea, assumptions, and open questions in compact form.
Problem
Target group
Solution
Assumptions
Risks
Next steps
Structured canvas for capturing your venture
In the Idea Canvas, you describe the most important elements of your venture in compact form. This includes, among other things, the problem you want to solve, the target group, the basic idea of your solution, important assumptions, and open questions. You do not yet need to have a finished answer to everything. Especially with early ventures, it is normal for points to still be unclear. The Idea Canvas does not serve to demonstrate perfection, but to create a structured starting point for further analysis. This is precisely what makes Startup Kit more concrete, more comprehensible, and less generic.
Template
Download Idea Canvas
The Idea Canvas is the structured starting document for your Startup Kit. It helps you capture the most important information about your venture in compact and comprehensible form.
- structures your venture in compact form
- makes assumptions and open questions visible early
- works even with early or still unclear ideas
- creates the foundation for a case-specific positioning
- helps ensure the result does not become generic
Who it fits
Who benefits from Startup Kit
Startup Kit is especially useful when you want to position your venture more structurally before pitches, conversations with investors, or internal fundamental decisions.
Particularly well suited if…
- You are in an early to mid-stage phase of your venture
- Investor conversations, pitch situations, or demo days are approaching
- You notice that your argumentation is not yet stable enough
- Important questions about target group, value proposition, go-to-market, or risks are not yet cleanly answered
- You receive contradictory feedback and need a clearer frame of reference
Less suitable if…
- You expect a guarantee of funding
- You do not want to share relevant information about your venture
- You seek exclusively operational implementation rather than clarification of your business model
- You expect a lengthy academic document rather than a usable conversation and working foundation
An early venture requires a different positioning than an already tested case. Startup Kit considers how far your venture has already been developed, tested, or proven, and avoids making early ideas appear artificially more mature than they are.
How Startup Kit works
How it works
The process is deliberately kept simple so that you can arrive at a usable positioning of your venture with minimal effort.
Your input
Why the result is not generic
What matters is not that a result sounds professional, but that it helps in real conversations.
In the Idea Canvas, you describe the most important elements of your venture in compact form. This includes, among other things, the problem you want to solve, the target group, the basic idea of your solution, important assumptions, and open questions. You do not yet need to have a finished answer to everything. Especially with early ventures, it is normal for points to still be unclear. The Idea Canvas does not serve to demonstrate perfection, but to create a structured starting point for further analysis. This is precisely what makes Startup Kit more concrete, more comprehensible, and less generic.
How we understand AI
AI is a tool for us, not a replacement for judgment
Technology is only helpful when it is properly embedded and related to real questions.
We do not see AI as a replacement for experience, responsibility, or entrepreneurial judgment. For us, it is a tool that can help structure information better, make perspectives visible more quickly, and prepare complex relationships more comprehensibly. What matters is not the technology alone, but how it is deployed, tested, and embedded in a clear work process. This attitude also shapes Startup Kit.
Structure
Positioning
Embedded in human responsibility
Select Startup Kit directly
If you want to structure your venture more clearly before investor conversations, pitch situations, or important decisions, you can start directly with Startup Kit.
Start-up Kit (EN)
Strukturierter Start-up Kit Case Report für ein konkretes Vorhaben
CHF 490.00
What you receive:
- Structured Start-up Kit report for a specific project
- Clear classification of problem, target group, solution logic, and benefits
- Visibility of assumptions, risks, and open questions
- More realistic assessment of market, positioning, and further validation needs
- Actionable basis for investor meetings, pitch preparation, and internal decisions
- Concrete next steps to sharpen the case
You are not just buying a report, but a structured and critical assessment of your project. The Start-up Kit helps to make the viability of your business model more visible, identify open points early, and prepare for discussions more soundly.
Wenn Sie zuerst prüfen möchten, ob das Start-up Kit zu Ihrem Vorhaben passt, können Sie vor dem Kauf ein kurzes Fit-Gespräch nutzen.
Offer
Q&A
Frequently asked questions
What is Startup Kit?
Startup Kit is a structured business model kit for founders who want to structure their venture more clearly before investor conversations, pitches, or important decisions.
How does Startup Kit help with investor conversations?
Startup Kit helps make problem, target group, solution logic, assumptions, risks, and next validation steps visible so that founders are better prepared for critical questions.
For which startups is Startup Kit useful?
You receive a structured Strategy Radar report with a clearly positioned question, the most important market and environmental factors, relevant risks, verified assumptions, possible strategic options, and a justified positioning of next decision steps. Depending on the situation, the report can also serve to validate, challenge, or complement an existing strategic direction.
What is the Idea Canvas?
The Idea Canvas is the structured starting document for Startup Kit. It helps us capture problem, target group, solution idea, assumptions, and open questions in compact form.
What do I receive specifically with Startup Kit?
A structured preparation of your venture with focus on initial problem, target group, solution logic, assumptions, risks, alternatives, and next clarification and validation steps.
Is Startup Kit a pitch deck or a funding promise?
No. Startup Kit is neither a funding promise nor a guarantee of investment or business success. It helps position your business model more clearly, comprehensibly, and robustly.
Does Startup Kit consider how far my venture has already been developed?
Yes. An early venture requires a different positioning than an already tested or further developed case. Startup Kit considers the recognizable maturity level of your venture.
Does Startup Kit automatically turn assumptions into facts?
No. A central part of the product consists precisely in making visible what is already clear, what rests on assumptions, and where clarification or validation needs exist before conversations.
Can I use Startup Kit for pitch preparation and fundraising?
No. A central part of the product consists precisely in making visible what is already clear, what rests on assumptions, and where clarification or validation needs exist before conversations.